iSay Translator is an easy-to-use app that helps communicate around the world.
The main goal of this project was to create a series of three commercials for various social networks, which would clearly show the capabilities and advantages of the voice translator application. Each of the three videos was further adapted for two more formats: 1:1 (square) — advertising in Instagram and Facebook feed, 9:16 (vertical) — advertising in stories.
The design style of square and vertical videos was also developed to better engage and keep the user on the ad, as well as to more actively navigate to the page with the app.
The videos show some of the most common situations where people face translation difficulties. For a wider audience coverage, characters of different appearance were selected, and different languages of communication were used.
Square video for social networks:
As you can see, a lot of attention is paid to Motion Design during creating videos. Animated graphics perform several functions: the viewer is more comfortable to perceive ads without sound, clearly shows the features and interface of the application, helps to hold the viewer's attention longer.
All these techniques allowed us to get very good CTR indicators and significantly increase the number of app installations.
Vertical video for stories:
Styleframes
Making of
Thanks for watching!
